I just read an article that was entitled: “The Million Dollar Handshake”

The person who wrote the original article told the story of a man who was selling cowboy boots and cowboy hats from a sales stand on the street in a city in Texas. .

While the writer watched, he noticed that...

• Some of the people who came up to the stand were asked to step off to the left to wait…

• While some of the people who came up to the stand were asked to step off to the right to wait…

• But… some people were sold directly… on the spot… right there and then!

Curious, the man who wrote the article said he asked the seller of the cowboy hats and boots why he served some people right there and then while he sent others to wait off to the left or to the right.

It turns out that the seller could immediately tell who were easy to sell to and which persons were going to be hard to sell to.

And, of course he was only interested in the easy sells… the people who were ready to buy right away!

But… How could he tell who was ready to buy and who was not?

The way he said he could tell was through the handshake.

He said: "It's all to do with the handshake. This handshake is worth millions of dollars to me."

What the seller would do is shake hands with the person that came up to his stall and if he could tilt their hand slightly to the left and if the prospect had no resistance to the hand tilt, that meant that the person was likely to do business with him right there and then. That person was ready to buy. Right then!

On the other hand (no pun intended), if there was any resistance in their handshake to the tilting movement -- he said that was an indication that they were unlikely to do business with him right there and then, and he'd send them either left or right.

And it seemed to work really well for the seller of cowboy boots and hats. He was making money immediately from those in the center just because of his ability to assess!

So… don’t you find that interesting?

Think about it! How many people would have noticed a small detail like this about their customers?

After all, there are tons of salesmen out there, but only a few are making millions of dollars… .

It's really the details that make a world of difference when it comes to understanding your customer… or your colleague… or your staff…

Especially the details that are invisible to most people…  and if you know what to pay attention to… and if you know how to assess what they mean.

So… what about you? As a professional… a manager… or supervisor… do you pay attention to those kinds of details?

Yes? Great! Keep doing it…

No? Learn how! Start by joining my special community group. Its free… Join here.